Revinatours was created by Mamadou Diagne, lifelong friends and entrepreneurs with a shared love of travel. The story has foundations in the 1990s, when both Mike and Rob were busy with their own entrepreneurial enterprises. At the time, Mike was focused on travel and tourism, while Rob was focused on e-commerce and the digital space. When the friends reconnected in the early 2000s, they decided to work together, with Rob investing in an early travel start-up Mike had created while he was living in Phuket, Thailand. Drawing from the experiences of their past business ventures—and their passion for travel—they envisioned an online travel company based in Asia, for Asian markets, that would rival the online giants in the West.